What Do Charities Do?

Different charities do different things to get people to give money to their cause. Many of these look to peoples emotions, making them feel good about themselves as they are helping others. To do this, emotional campaigns are created but all are very similar, just adapted to the charity. Stories of people who have been greatly affected by the problem are used as examples for why people can give; by donating x-amount they can help those in need so that their life is improved somehow. The stories create a feeling of guilt, that something which is often out of their control, can be solved if they give money, which can give the donator a sense of achievement for helping and some happiness that they have done something good. This section will look more into what methods charities do use and also some things Fairtrade do.

Mood Board

In this mood board, one thing to notice is the colours associated with Fairtrade. Colours are rich and vibrant, giving a positive feeling and happiness, rather than dull plain colours. The colours look active and clean.

The Charity

As with the RSA brief, the final design will be for a selected charity. This will be Fairtrade Foundation (usually referred to as Fairtrade). This is a unique charity which goes out to help farmers abroad to get a better income, and improve their lives.

What is the Fairtrade Foundation?
Fairtrade is a registers charity in the UK and work with companies at home and abroad to creates a fairer trading system between workers of third world countries and big name businesses in the developed countries. To do this, Fairtrade cut out the middleman, giving producers who provide better quality produce a chance to get their share in the market. Fairtrade is a unique charity, in a way that it doesn’t demand extra help other than people buying the produce. What this means is that there isn’t something negative used to push people into giving – to give, people can buy the produce as the price they are paying is going straight to the people Fairtrade are helping. This is not to say that people cannot donate to the charity – on the website (http://www.fairtrade.org.uk/) there is a chance to donate, but this is so that the charity can set out and help those people so that they get a chance at a better life.

The Problem
The perceived view of Fairtrade is what keeps many people from going out and buying it. Things like, ‘it costs more than other non-Fairtrade products’ is a major thought. Once upon a time this was very true, but nowadays Fairtrade is getting incorporated with many different big brand name companies so this isn’t always the case any more. Another this is that the quality of some of the fruit produced is not as aesthetically pleasing as they get a little bruised in the transportation so they are often over looked,

With this in mind, I have developed a way reaching out to people to explore Fairtrade and their products is a friendly manner which evokes the willingness to continue with Fairtrade product. Only through exploration will people truly beginning to realize that Fairtrade is not going to leave them penniless.

Collaboration and Professional Association 01

This section will look over what I've done for the original Brief.

The Original Briefs

This is the original brief form Collaboration and Professional Association 01

The next brief is the Giving and Getting brief from the RSA, available on the RSA website.

The Brief

This is the brief for Collaborations and Professional Associations 02.

Introduction

This blog is for the module brief Collaboration and Professional Associations 2, which is a continuation of the previous brief Collaboration and Professional Associations 1. The course of the blog will look at the past brief, and looks into how the design is developed into a prettier piece than the previous outcome. There will be research into different aspects of the final design, which will also be incorporated in the document.

In the original document for Collaboration and Professional Associations 1, the brief was to choose one of the briefs from the RSA Student Design Awards. The chosen brief was the Giving and getting brief. This brief was to design a new way of making people give money to a charity. The charity that was picked was Fairtrade, and the outcome was an application, which would create a way of increasing people’s awareness of Fairtrade by getting them to go out and explore to find new products and helping them to realise that they could incorporate these into their lives.