What is the Fairtrade Foundation?
Fairtrade is a registers charity in the UK and work with companies at home and abroad to creates a fairer trading system between workers of third world countries and big name businesses in the developed countries. To do this, Fairtrade cut out the middleman, giving producers who provide better quality produce a chance to get their share in the market. Fairtrade is a unique charity, in a way that it doesn’t demand extra help other than people buying the produce. What this means is that there isn’t something negative used to push people into giving – to give, people can buy the produce as the price they are paying is going straight to the people Fairtrade are helping. This is not to say that people cannot donate to the charity – on the website (http://www.fairtrade.org.uk/) there is a chance to donate, but this is so that the charity can set out and help those people so that they get a chance at a better life.
The Problem
The perceived view of Fairtrade is what keeps many people from going out and buying it. Things like, ‘it costs more than other non-Fairtrade products’ is a major thought. Once upon a time this was very true, but nowadays Fairtrade is getting incorporated with many different big brand name companies so this isn’t always the case any more. Another this is that the quality of some of the fruit produced is not as aesthetically pleasing as they get a little bruised in the transportation so they are often over looked,
With this in mind, I have developed a way reaching out to people to explore Fairtrade and their products is a friendly manner which evokes the willingness to continue with Fairtrade product. Only through exploration will people truly beginning to realize that Fairtrade is not going to leave them penniless.
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