What Do Charities Do?

Different charities do different things to get people to give money to their cause. Many of these look to peoples emotions, making them feel good about themselves as they are helping others. To do this, emotional campaigns are created but all are very similar, just adapted to the charity. Stories of people who have been greatly affected by the problem are used as examples for why people can give; by donating x-amount they can help those in need so that their life is improved somehow. The stories create a feeling of guilt, that something which is often out of their control, can be solved if they give money, which can give the donator a sense of achievement for helping and some happiness that they have done something good. This section will look more into what methods charities do use and also some things Fairtrade do.