Idea One
This concept was to create a animation using striking graphics to draw people in, possibly using kinetic typography. This would be designed to directly deliver the message of Fairtrade, making it more fresh and youthful so that it appeals to a wider range of people. This animation could have been used in a number of ways, an ad campaign on TV, a viral video on the internet or even in e-mails sent out and on the FairTrade website as the first thing someone see when they visit as they know what it’s all about from the start. This has been successful for some campaigns already, making this idea not very innovative, but as it’s for a charity it can be very different form existing ones. An existing example is ‘The Universal Declaration of Human Rights’ kinetic typography video which has a strong empathize on the words within the video but is complimented by the graphics in it too. However, the colours used are very neutral making it not the most striking thing to keep watching. The video for this can be seen on YouTube.
Idea Two
When looking at the website, for most charities, the first page has everything possible crammed on. For this reason, the second idea was to reinvent the charity’s website. This idea was to restructure the whole site, making for focused on getting people involved with Fairtrade, and making it more user friendly, some things as not always clear for the user. Another thing, which I feel charities in general don’t do it let people donate straight off. At the moment most charity websites have a link to a page which tells people the different ways to donate and then to another to link. This delay make take people off the path of going to donate as they get sidetracked by everything they see on that home page. For this reason the site will be designed to let people donate as fast as they can upon entering the site without making people feel they have to do it.
Idea Three
This idea is to create a global market place which is solely for Fairtrade produce. A website will be designed so that people can browse Fairtrade goods and purchase them straight from the producer. So far Fairtrade is available in shops, especially places where food or drink is sold. However food and drink are not the only Fairtrade items, clothes and cosmetics as fast becoming available with Fairtrade ingredients. With this in mind, a website will be produced so that there is a place where people can go directly to get Fairtrade items. The site will work with shops already selling the Fairtrade items, but will work with producers and manufacturers of Fairtrade items to create and arena where the quality goods are showcased giving them a more respectable environment. People expect to see everything on the internet,and by doing this, the producers will get a more equal chance of selling the goods themselves rather than through someone else.
Idea Four
This idea is a vague one. Using either augmented reality or QR codes, create a more interesting packaging. The outcome of the codes can be a wide range of things from films about Fairtrade and the products to the farmers growing the produce, to a game where people can collect things and explore Fairtrade making it more known to individuals. The content can be anything, but it is the idea of getting people involved with Fairtrade and buying it. Whether it be a simple message or something to play, the collection of the codes will allow people to go out and explore Fairtrade on their own terms.
Here's the presentation that I created in the last module to present the different ideas that I had to fulfill the brief.
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